theverge
PayPal has a new logo that makes it look just like everything else
Image: PayPal
Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to its previous iterations with their rakish slant, two shades of blue, and prominent PayPal Ps.
Image: PayPal
The evolution of PayPal’s logo.
They justify this for a wide variety of reasons, including that the new black standalone wordmark won’t be confused with the rest of the payments processing world — especially “the blue that has become synonymous with fintech.”
And yet:
Image: PayPal
That is a very blue word.
Image: PayPal
Also…
