Apple quietly released a video announcement for its new iMacs
Image: Apple
Apple did more than put out a series of press releases when it announced the new iMac with M4 and the release of its Apple Intelligence software updates. The company also made a video to go with them — although it took a keen eye to spot it at first, as it was tucked away in a “Watch the announcement” link on the company’s splashy iMac page.
Apple has since released the 10-minute video on YouTube as well. In it, Apple Intelligence product manager Allegra Tepper discussed Apple’s AI system, which is now available as a software update for compatible iPhones, iPads, and Macs. Tepper ran through coming features, while specifying that today’s update only includes things like writing tools and slight Siri improvements (including the glowy…
