Bing will now surface AI-generated buying guides
Image: Microsoft
Microsoft is bringing AI-generated buying guides to Bing, the company announced on Thursday. Now when you search for things like “college supplies,” Bing will surface AI-made guides that offer comparisons between products in the same categories, such as headphones or laptops.
The link to Bing’s buying guide will appear at the very top of the search engine’s results. Clicking into the guide reveals an AI-generated summary about whatever you’re looking for, along with a list of products relevant to your search. Hit the Compare button, and you’ll see a chart that pulls specs from the product manufacturers’ websites and compares them side by side. Microsoft notes that you can access buying guides both through Bing chat and in the Edge…
