CNN’s big plan to save itself is to be everywhere your phone is
With their powers combined… | Photo by Jaap Arriens / NurPhoto via Getty Images
Cable, like broadcast TV, is on the decline. People are increasingly getting their news from social media and digital media (hello), which means the big cable news channels are seeing declines in viewership and subsequent declines in ad dollars. Now, a memo from CNN CEO Mark Thompson outlines some of the early plans to try to save CNN from cable — and grow its presence on the phone.
As noted by The Wall Street Journal, which has seen the memo, the first step will be combining CNN’s myriad news-gathering groups into one team. CNN, in its current structure, has a TV-focused operation, a streaming one, and a digital one. They communicate, but they’re separate organizations with separate leaders and goals. Thompson will combine them and then…
