theverge
Ford slashes Mustang Mach-E prices again as EV price war enters its second year
Image: Sean O’Kane / The Verge
The Ford Mustang Mach-E just became a lot more affordable after the automaker announced a major price cut for the 2023 model year. The new adjustments will bring at least one version of the Mach-E below $40,000 for the first time.
The Mustang Mach-E was the number two bestselling electric SUV in the US in 2023. But to get there, Ford had to wage a brutal price war with Tesla that is now entering its second year. The Elon Musk-run company has seen its market share in the US slip quarter over quarter, but Tesla still commands over 50 percent of the EV market.
The price cuts are also a reflection of the new reality in which EV sales are not growing as fast as they were in prior years
The price cuts are also a reflection of the new reality…
