Google is ready to fill its AI searches with ads
Illustration: The Verge
Everybody’s coming for Google, but Google is doing just fine, according to parent company Alphabet’s third quarter earnings on Tuesday.
While Google has been dealing with fierce competition on all sides and is investing a lot into infusing AI into as many products as it can, its ads business, the company’s bread and butter, is still humming along. The Search business earned $44 billion, an 11 percent jump year over year.
The big question coming up is how Google’s focus on AI will impact that core business. Google’s AI-powered Search Generative Experience is still only available on an opt-in basis, so we don’t yet know how much it’ll impact the company’s ad business.
Google is already moving to head off that problem. On Google’s earnings…
