In a shocking turn of events, Netflix subscriptions rise after password-sharing crackdown
Illustration: Alex Castro / The Verge
Well, this might not come as a surprise, but Netflix’s password-sharing crackdown already appears to be working in the US. According to the data analytics company Antenna (via The Wall Street Journal), Netflix saw a huge spike in subscribers in the four days after it notified users about its paid sharing policies on May 23rd.
While average daily signups rose to 73,000 during this window, marking a 102 percent increase over Netflix’s previous 60-day average, Antenna says the streamer also added 100,000 subscribers on both May 26th and May 27th. That’s more subscribers than Netflix raked in once the covid-related lockdowns went into effect in March and April 2020, according to Antenna.
Average daily Sign-ups to Netflix reached 73k during…
