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Instagram’s co-founders are back with Artifact, a kind of TikTok for text

A screenshot of Artifact, the new news app from Instagram co-founders Kevin Systrom and Mike Krieger. | Image: Artifact

Kevin Systrom and Mike Krieger are back.

The Instagram co-founders, who departed Facebook in 2018 amid tensions with their parent company, have formed a new venture to explore ideas for next-generation social apps. Their first product is Artifact, a personalized news feed that uses machine learning to understand your interests and will soon let you discuss those articles with friends.

Artifact — the name represents the merging of articles, facts, and artificial intelligence — is opening up its waiting list to the public today. The company plans to let users in quickly, Systrom says. You can sign up yourself here; the app is available for both Android and iOS.

The simplest way to understand Artifact is as a kind of TikTok for text, though…

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