Japan’s automakers are keeping sports cars alive in the EV era
Image: Getty
In auto enthusiast circles, there have been two widely shared sentiments in recent years: auto shows are dying off, and the onset of electrification will bring about the death of sports cars and driving fun.
While the latter statement is heavily debatable, the former isn’t. Even before the covid-19 pandemic, fewer and fewer automakers were investing in auto shows, with many pulling out entirely, leaving once-packed convention centers in the US and Europe feeling barren and boring. Instead of fighting with competitors for media coverage and show floor space, most car companies now host their own dedicated reveal events, and we can’t really blame them.
In Japan this week, though, you’d be forgiven for thinking it was still 2005. What used…
