Levi’s will test AI-generated clothing models to ‘increase diversity’
Levi’s will experiment with Lalaland’s realistic AI-generated models later this year. | Image: Levi Strauss & Co. / Lalaland.ai
Levi’s will begin testing AI-generated clothing models later this year in a bid to diversify the iconic denim company’s online shopping experience. The planned experiment was revealed last week alongside Levi’s partnership with Lalaland.ai, a digital fashion studio that creates realistic AI-generated fashion models.
Currently, most products advertised on the Levi’s app or website can only be viewed on a single clothing model. The AI clothing models created by this partnership could be more body-inclusive, allowing customers to view what an article of clothing would look like on a multitude of models spanning a wide range of body types, ages, sizes, and skin tones. In theory, that should help consumers who are frustrated when clothing…
