Lyft now lets drivers prioritize matches with women and nonbinary riders

Women Plus Connect is a new feature in the Lyft app that lets women and nonbinary drivers and riders opt to prefer women and nonbinary drivers and riders. | Image: Lyft

On Tuesday, rideshare service Lyft launched Women Plus Connect, an in-app feature that “matches women and nonbinary drivers with more women and nonbinary riders.” The move is an effort to improve safety and encourage more women and nonbinary drivers to work with the company. A report by The Verge found that female rideshare drivers frequently face harassment and sexual assault and feel unsupported by rideshare companies.

The feature offers Lyft drivers an option to turn on a preference in the Lyft app to prioritize matches with other nearby women and nonbinary riders. It’s not a guarantee, however, and if no riders that match that description are nearby, drivers will still be matched with men.

Continue reading…