TechCrunch

Lyft’s newest feature could convince more women to drive for the ride-hailing app

Lyft rolled out a new feature Tuesday in five U.S. cities including Chicago and San Francisco that lets women and nonbinary drivers set a preference for picking up only women riders. The preference feature, called Women+ Connect, could help Lyft attract more women drivers to the app, which today stands at about 23%. The move […]

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