Max is getting in on the big streaming password crackdown
Image: Warner Bros. Discovery
Wired reports that Warner Bros. Discovery (WBD) is gearing up to implement a new set of restrictions designed to prevent subscribers from sharing their passwords with people who aren’t paying for the service themselves. Speaking at Morgan Stanley’s Technology, Media & Telecom conference on Monday, WBD head of global streaming and games JB Perrette said that the company plans to launch its crackdown some time in late 2024.
“We’re launching in a bunch of European markets as we go into the second and third quarter,” Perette said. “And password sharing crack down, which, obviously, Netflix has implemented extremely successfully. We’re going to be doing that starting later this year and into ‘25, which is another growth opportunity for us.”
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