Meta is cutting its Reels Play bonus program on Instagram and Facebook
Illustration by Nick Barclay / The Verge
Short-form video creators on Instagram and Facebook will soon lose one way of making money on the platforms.
Meta is ending its Reels Play bonus program, which rewards content creators when they hit certain goals for views on their videos. The change, first reported by Business Insider, will affect creators on Facebook and US creators on Instagram. The company won’t offer any new or renewed Reels Play bonus deals, but will honor existing commitments over the next 30 days, according to Business Insider.
“We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetization solutions to help creators earn steady streams of income,” Paige Cohen, a Meta spokesperson, told The Verge in…
