theverge
Nintendo is creating an entertainment empire, and it all starts with Mario
![](https://tarekeless.com/wp-content/uploads/2023/02/SNW_at_USH_Grand_Opening_2_17_23__1_.0-gWE2LX-780x470.jpeg)
Super Nintendo World opens up at Universal Studios Hollywood. | Image: David Sprague / Universal Studios Hollywood
With theme parks and a movie, the company is pushing outside of its traditional console gaming comfort zone.