Rotten Tomatoes further dilutes its utility with ‘Verified Hot’ badge

Rotten Tomatoes just added a new “Verified Hot” badge that indicates an overall positive user score that will join the “Certified Fresh” badge for critic scores. To qualify for this designation, a movie or show needs to have a Verified Audience Score of 90 percent or higher.

There’s also a “Hot” badge for content with a Verified Audience Score of 60 percent to 90 percent. Finally, the dregs will be slapped with a “Stale” badge, which is for any show or movie that falls beneath 60 percent.

Rotten Tomatoes is trying to get around review bombing here by mandating that user reviews be from people who actually saw the movie in question. There are a couple of little problems with this. It verifies that a consumer saw the movie via the ticketing firm Fandango, and there are plenty of other ticketing firms out there, including, you know, the theater cashier.

Also, Comcast owns both Rotten Tomatoes and Fandango, so this seems more like synergistic advertising than an actual way to beat review bombers. Finally, this whole verification thing is only for movies. There’s no way to verify whether someone watched a TV show or not, so this wouldn’t have helped all of those trolls descending upon the recently-canceled Star Wars show The Acolyte.

From a cynic’s perspective, this move only works to further dilute the utility of the entire site. There will be more uncertainty and plenty of more badges floating around, making the whole thing, well, messy. Will an average user be able to instantly know the difference between Hot and Fresh?

The critic score average was already problematic, as reputable reviewers are weighted the exact same as purveyors of internet garbage. However, Rotten Tomatoes is addressing that by updating the minimum number of critic reviews required before a Tomatometer score will appear. For smaller films, the site mandates at least ten reviews for a score. Blockbusters will require 40 reviews.

The Hot badge has already been issued to current barn-burners Deadpool & Wolverine, Twisters, Bad Boys: Ride or Die, Fly Me to the Moon and It Ends With Us. The company says it has also retroactively awarded over 200 films.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/rotten-tomatoes-further-dilutes-its-utility-with-verified-hot-badge-163415420.html?src=rss