theverge
The Peloton story: everything you need to know
![](https://tarekeless.com/wp-content/uploads/2024/01/acastro_STK119_Peleton_03.0-JIaJ0c-780x470.jpeg)
Illustration by Alex Castro / The Verge
The leader in connected fitness peaked during the covid pandemic, but after a series of questionable business decisions, it’s pivoting to content subscriptions.