theverge
The store is for people, but the storefront is for Google’s web crawlers
![](https://tarekeless.com/wp-content/uploads/2023/06/236693_Small_Business_Google_SEO_HHerrera.0-Fkw1kH-780x470.jpeg)
Illustration by Hugo Herrera for The Verge
The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.