TikTok will pay creators of viral filters and effects
Illustration by Nick Barclay / The Verge
For the first time, TikTok is introducing a fund for creators making viral effects and filters — but based on the proposed payout structure, creators won’t be getting rich anytime soon.
TikTok’s Effect Creator Rewards program sets aside $6 million to pay the creators of the platform’s most viral effects and filters based on how many videos are shared using their work. Effects that have been used in 500,000 videos within 90 days of being created will earn the artist $700. Within those 90 days, creators earn an additional $140 for every 100,000 videos above the 500,000 baseline. That means that if your filter was used 1 million times in 90 days, you’d walk away with $1,400. Only one video per person per day is eligible — if a user posted a…
