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Twitch is going to let you pay to pin posts in chat

Illustration by Nick Barclay / The Verge

Twitch is introducing a new feature, Hype Chat, that lets users pay to pin messages at the top of a streamer’s chat feed.

If you’ve seen YouTube’s Super Chats, which the company first announced in 2017, then Hype Chats should look pretty familiar. Streamers will be able to set how much Hype Chats cost (with a minimum of up to $100 and a maximum of up to $500), and based on how much you pay, you’ll have a better-looking chat. “Higher value Hype Chats will stay at the top of chat longer, have longer allowed character counts, and have more standout designs,” Twitch said in a blog post. Right now, the feature is only available on the web, Twitch spokesperson Adiya Taylor tells The Verge.

GIF: Twitch
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