YouTubers can swear at the start of videos again without getting demonetized
Illustration: Alex Castro / The Verge
YouTube will ease its restrictions on swearing in videos after an update it rolled out in November sparked backlash from several creators, and the company will be reviewing videos that had their monetization affected by the policy. In a video uploaded to the Creator Insider channel, the company says it reviewed the data on how the new rules were enforced and found that they “resulted in a stricter approach than we intended.” The update means that creators will still be able to make at least some money on videos, even if there’s mild swearing up front, though the restrictions remain confusing and don’t fully revert to the older rules.
As a recap, late last year, the company changed its advertiser-friendly content guidelines to say that if…
